Taking the EZ Pay project from concept to prototype was an experiment for our team at Blink22. With the FinTech industry growing exponentially, our team was excited to build a prototype in this category while also showcasing our skills in the client discovery and requirement-building process. We learned from this experiment that even when we start with an unclear vision with minimal requirements communicated by our client, our multidisciplinary team can define and create a modern and simple user experience that solves real-world problems. In this case, a framework to help individuals in the MENA region transfer money more easily and efficiently between peers.
Challenge
Our client hired Blink22 to create a prototype for an app to help individuals in the MENA region transfer money more easily between peers. While our team was excited about the freedom we were given to choose the technologies and direction for the project, we also faced the challenge of having insufficient product requirements/specifications.
Solution
To learn more about what our client was hoping to achieve with EZ Pay, we conducted workshops and stakeholder interviews to understand these requirements. As a result of these sessions, our team at Blink22 was able to fully drive the direction of the project and to make recommendations in regards to the user experience and product features.
Outcome
Our Product Managers, Engineering team, and UI/UX team collaborated on these workshops to gather a full understanding of how we could translate a simple vision [create fast and easy peer payments] into a useful prototype with a great user experience. UI/UX started with wireframing and prototyping of the app, and we finalized the designs of the app through continuous feedback cycles between all teams.
Developing Process
Requirements gathering
We get to know our clients. We take time to understand their values and goals, then collaborate to brainstorm how our technology can add value before choosing the best approach.
Design
Who doesn’t want to make a good first impression? Our designs are stunning and user-friendly – perfect first impressions for your software. Your users won’t be able to look away.
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Iterative development
You shouldn’t have to wait months for an update on your app. We schedule bi-weekly deliveries to keep you informed every step of the way. Watch your app evolve as our team of developers fine-tune it.
Testing
There’s nothing worse than release-day crashes and bugs. We make sure your app is market-ready by meticulously testing it throughout the development process, from first build until deployment. Our team uses automated tests to confirm the app’s stability while we add exciting new features.
Deployment
This is it, the big reveal. We’re proud to show off your app to the world. When everything is developed, tested, and ready to go, we take it to market with you, publishing web and mobile apps for your end users.
Deployment
This is it, the big reveal. We’re proud to show off your app to the world. When everything is developed, tested, and ready to go, we take it to market with you, publishing web and mobile apps for your end users.
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